Weekly Marketing Tip: Back to School Opportunities

It’s that time of year again: Kids are heading back to school… and back to sports and after-school activities!

Are you taking advantage of the opportunity to spread awareness about the need for sports mouth guards? Your team is already focused on making kids and parents feel comfortable during appointments — it’s simple to turn the conversation toward keeping kids and teens safe during school sports.

Back to School: Spread the Word About Sports Safety

There are marketing opportunities already in the schedule – it just takes a little planning ahead to recognize them. Here’s how to do it:

• During your morning huddle, make special note of any school-aged children on the schedule.
• When kids and teens are in the chair, make it a habit to ask what sports and after-school activities they participate in.
• If they engage in any activities where facial and dental injuries are common, talk to their parents about the need for and benefits of custom-fit mouth guards.
• Reassure them it’s convenient; if possible, offer to have their impressions taken today to save time.

BONUS TIP: Do you offer a referral or rewards program? If so, encourage parents to share your information with the parents of the other children on the team!

Your enthusiasm for kids’ safety will create stronger relationships with the families in your community.

We’d love to hear from you: How do you spread the word about important dental issues with patients? Share your tips in the comments below!