You may hear the term PPC advertising and hear people raving about how it gets instant results and is so easy to do. On the other hand, you may hear another group moan about the expense of PPC and whether it is even worth it. Well, we are here to do two things:
- Tell you what PPC is.
- Set the matter straight on whether it can work for your dental practice.
Point Number 1: What is PPC?
PPC stands for Pay Per Click advertising, which is a popular form of online advertising that only charges an account when a real user clicks on their ads.
This leads to the question: Where do these ads appear?
There a number of search engines, websites, and platforms that offer this form of advertising. The most profitable and effective are:
These mega-sites allow for your ads to appear in front of people based on keywords, demographics, geo-targeting, and much more.
Point Number 2: Should you use PPC for your dental practice?
That is the million-dollar question (or whatever advertising budget you have), and the answer is pretty obvious – “if you use it correctly.” Now, what does that mean?
Many businesses make the mistake of thinking they have the time, knowledge, and patience (yes, patience) to run a pay per click campaign. Unfortunately, PPC is not a “set it and forget it” kind of deal. It takes constant maintenance, thorough keyword research, copy-writing skills, and analysis to run a successful campaign.
It seems like a lot of work, doesn’t it? Well, it is, but the results can be phenomenal and the investment doesn’t have to be crippling. For a few hundred dollars a month, your dental practice can target people in your local area and appear in searches that matter to you (check out a future blog post for more on this).
So, if you don’t have the time to do it yourself, which – let’s face it – most of us don’t, then look into hiring the experts to do it for you and enjoy the new patients coming in.