Google is Losing to TikTok & Instagram: What This Means for Your Dental Practice

Did you know that 40% of Gen Z now use TikTok and InstagramThis link opens a new tab to the Amaboston website over Google for their search needs?

Yep, the search game is changing—fast. Google’s losing its grip, especially with younger audiences who crave visual, engaging platforms.

So, if you’re still focusing only on Google, you’re missing out on the next wave of patients who are discovering practices on TikTok and Instagram.

In this video, I’ll break down exactly how these platforms are reshaping search and what you can do to stay ahead. Let’s dive in!

Why are younger audiences moving to social media to find information?

It’s simple—they’re drawn to platforms that feel more authentic and visual.

They trust influencers and content creators, and they enjoy communities that feel more connected and culture-focused. In short, social media speaks their language.

Now, let’s talk about traditional search engines.

Google and other search engines still play a big role, but they’re not personalized in the same way, and they aren’t visually engaging. Their results are based on algorithms, not community or culture.

Objection time! Some of you might be thinking…

“Well, my audience isn’t Gen Z, so this doesn’t affect my dental practice, right?”

Wrong! Here’s why:

Even if your core audience isn’t Gen Z, this shift in platform preference affects your dental practice’s local SEO.

Did you know that 70% of people trust and buy from brandsThis link opens a new tab to the Wisernotify website where the CEO is active on social media? Yep, having a presence matters more than you might think.

So, how can dental practices adapt and attract patients using social media?

The most forward-thinking practices are going omnichannel—meaning they’re visible on multiple platforms. They’re using social media to connect with people where they’re already spending time.

Here’s a fun stat: Purchase frequency is 250% higherThis link opens a new tab to LinkedIn on omnichannel than on single-channel marketing.

Now, does this mean you should abandon Google for dental SEO?

Absolutely not. Google is still a huge part of any omnichannel strategy.

But it does mean you should be a thought leader on social media, too.

And guess what? You don’t need to be a social media pro to start. Simple, authentic content works wonders.

Simple dental video ideas for dentists

Here are a few easy video ideas to help you connect with new patients on social media:

• Answer FAQs: Pick five common questions you get every day. Use your smartphone to record a short answer to each—just under a minute. That’s five videos right there!
• Quick oral health tips: Share short, memorable advice like “Flossing 101” or “Foods to Avoid for a Healthier Smile.”
• Behind-the-scenes clips: Show your team preparing for the day, setting up rooms, or even having a little fun around the office.
• Patient testimonials and transformations: Always get permission, of course, but these are powerful for building trust and connection.
• Dental myths, debunked: Tackle myths like “Brushing harder cleans better”—and keep it fun and casual.

Why should dentists become early adopters to dental marketing trends?

Being early on these platforms gives you a unique opportunity to stand out.

Building an audience now means building loyalty that can lead to long-term relationships and positive word-of-mouth.

And, yes, I know I’ve been tough on Google—but I still love it!

Google is an essential part of an omnichannel marketing strategy, so don’t ditch it completely. Just be sure you’re exploring these newer ways to connect, too!

Watch this video to make sure your SEO strategy isn’t falling for these 5 common myths: