A woman engaged by a website who will view multiple pages per session

Pages per session is an extremely valuable metric found in Google Analytics. It combines both pageviews and sessions from each visit to your site. Are your viewers looking at five pages each? Do they only view one and then leave? Does your website pull people in to peruse all of your content? Pages per session can give you some answers.

Where can I find Pages/Session in Google Analytics?

Finding your Pages/Sessions is easy. Go to Google Analytics > Audience > Overview. Right in the middle of the page, there are eight quick reference statistics. Pages/Session is the very last one.

A screenshot of where you will find the Pages per Session in Google Analytics

What should my goal be for Pages/Session?

There is no industry standard for an average of pages per session. Much of your site is designed to answer common questions right on the home page. After all, your telephone number, social links, operating hours, and mission statement are all usually found right on the homepage. Many times, there is no need for a user to click on more than one page.

However, if you have a vibrant website it is beneficial to track when your patients are making the most of it. Our goal at Roadside is to see an average of two pages per session. At first, that may seem low, but remember that each patient who finds what they want on your homepage and leaves will only view one page. These viewers bring your average down.

What can I do to increase my Pages/Session?

If you find that your pages per session are low, there are several options.

  • Make sure your site wows users. Your visitors will form an impression of you and your business with a quick glance at your homepage. For the same reasons you keep your waiting room decor fresh and modern, if you have a site that looks dated, it is a turn-off for potential patients. They may immediately leave for another website on Google that looks more inviting and has advanced features, like responsiveness and videos.
  • Consider improving the calls-to-action (CTA) on your homepage, especially if you have a new site, but you don’t see many pages viewed. CTAs should inspire action and can be improved by changing size, verbiage, and even color. Powerful CTAs may include a no-obligation statement (like “Try us”), encouragement to act immediately (like “Download your offer now”), or giving them instructions for what to do next (like “Click Play”).
  • New fresh content on your homepage, in your blog, or about your team will motivate patients to look through what’s new on your site even if they’ve been there before.

If you want to improve the number of pages each visitor to your site reads, Roadside is full of ideas. We would love to help you run promotions, giveaways, scavenger hunts, and specials to produce more pages viewed and more sessions. Ask your Roadside Account Manager if you are interested in making a killer website!