Want Reusable and Fresh Content? Go Evergreen!

If you’re a writer like me, you understand the countless hours we spend strategizing, organizing, and implementing the perfect content to share with our audiences. Once the content is finalized, it is out there for the world to see.

It would be a shame to never touch and promote that content again after all the hard work we put into it, right? That’s where evergreen content comes in, which is essential for an unstoppable content marketing strategy.

In this post, we are going to cover the basics of evergreen content: what it is; the different types of evergreen content you can use; and how it benefits you.

What is evergreen content?

The term “evergreen” refers to evergreen trees where they retain their leaves all year round, rather than shedding. It’s the same for evergreen content; it is lasting and can be reused for the future. In other words, evergreen content is SEO content that stays relevant to readers long past its publication.

Evergreen content is not:

• News articles
• Current trends
• Content targeting certain holidays or seasons
• Time-sensitive statistics

Evergreen content doesn’t have an expiration date. For example, if you write content about proper flossing techniques, that content will forever retain its value because there will always be fresh, new readers who will want to know proper flossing techniques.

How can you make evergreen content relevant to dentistry?

There are multiple formats normally suited for this type of content such as:

• Lists
• Top tips
• “How to” tutorials (Bonus: Add visuals to illustrate your step-by-step tips!)
• FAQs
• Industry definitions
• Videos
• Encyclopedic posts
• Historical posts

At Roadside Dental Marketing, we are experts in crafting valuable evergreen content that will continuously retain its value. You can use these topics as a starting point:

• Five FAQs about Root Canals
• Tips to Keep Your Toothbrush in Tip-top Shape
• How to Brush Properly
• Electric or Manual: Which Toothbrush is Better?
• Tips on Avoiding Tooth Erosion
• 3 Reasons Why Straight Teeth Matter
• Videos on a step-by-step process of what to expect at appointments

Why is evergreen content important?

You can continually promote it. Since your evergreen content will never go out of style, you can always use various platforms to promote it more than once. The best way to promote and write your content is linking posts together.

For example, you are writing a guide about proper oral care. You can divide your topic into multiple blog posts such as “proper brushing techniques” and “proper flossing techniques.” Once you write the blog posts, link those articles together. This will let readers solve a specific need while guiding them to other relevant articles.

Plus, you can use social media to constantly promote your blogging topics, bringing in new readers over time. You will always have new readers, making your content repeatedly useful.

Search engines LOVE evergreen content

When you do a Google search, have you noticed sites such as Wikipedia usually appear on page 1? That’s because sites like Wikipedia are major producers of evergreen content, which Google loves. When you put together your content, base it around keywords you want to appear in the page rankings. Keep in mind, Google is looking for relevant and quality content. Make it count!

While evergreen content is important for any content strategy, time-sensitive content is still valuable and should be incorporated as well. Timely content does lose its value over time, but it is still useful because readers will still have value to it at that specific time.

For the best content marketing strategy, always have a mix of both evergreen posts and time-sensitive posts.

Go evergreen!

Evergreen content will be the key to continuously bring traffic to your website. The blood, sweat, and tears you put into your content will not be put in vain if you continuously demonstrate its value and relevance to your patients.

Have you already posted evergreen content on your dental marketing blog? What topics have you written about? Share your thoughts below!

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Editor’s note: This post was originally published in June 2013 and has been revamped for comprehensiveness and timeliness.

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