15 Mind-Blowing Social Media Statistics Every Dental Practice Needs to Know
Is social media a part of your dental marketing strategy? If so, statistics are your new best friend!
How so?
I love this quote on the topic from Opens a new tab to the source of the quote. Hootsuite:
Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available.
Now is a great time to evaluate:
- How is your practice using social media?
- Are you getting engagement?
- Should you adjust the type of content you’re sharing?
- Which platforms are best for your audience?
- Is it a good time to test out advertising?
With that said, here are 15 of the “freshest” stats to help you flavor your dental marketing strategy:
Social media statistics
97% of consumers used social media in the past month.
Opens a new tab to the source of the stat. Global Web Index
Takeaway: Your target audience IS. ON. SOCIAL. MEDIA. Period. Therefore, it should be an essential part of your marketing Opens to a Roadside blog post about common social media mistakes. strategy.
50% of the global population is using social media – 3.8 billion people (9.2% increase over 2019).
Opens a new tab to the source of the stat. Hootsuite
43% of consumers use social media when researching things to buy.
Opens a new tab to the source of the stat. Hootsuite
Finding “funny and entertaining” content is the fastest-growing reason for using social.
Opens a new tab to the source of the stat. Global Web Index
Takeaway: Don’t be afraid of showing off your practice’s personality! Have FUN and share content that your audience will enjoy, including dental jokes, memes, quotes, and so on. REAL-LIFE example: Here’s an AMAZING Opens a new tab to a video. mockumentary from ProGrin Dental that makes us laugh every single time we watch it!
27% of social media users say they find new products through paid social ads (following word-of-mouth, TV ads, and search engines).
Opens a new tab to the source of the stat. Hootsuite
The average Facebook user has clicked 12 ads in the last 30 days.
Opens a new tab to the source of the stat. Hootsuite
54% use social media to research products.
Opens a new tab to the source of the stat. Global Web Index
Takeaway: Consider using Opens a new tab to a post about getting started with Facebook ads. paid social ads to introduce your brand to a larger audience.
In 2019, people spent 2 hours and 24 minutes on social media each day, across devices.
Opens a new tab to the source of the stat. Global Web Index
68% of Americans use Facebook and 74% of Facebook users check it daily.
Opens a new tab to the source of the stat. Pew Research Center
As of late 2019, Instagram has 1 billion monthly active users, and 500 million of them use it daily.
Opens a new tab to the source of the stat. Statista
Takeaway: Different platforms appeal to different users, so think about your demographics and Opens to a Roadside blog post about common social media mistakes. choose the right social platforms for your practice.
YouTube is the second-largest search engine globally.
Opens a new tab to the source of the stat. HubSpot
YouTube is the preferred form of social media marketing worldwide, preferred by 83% of all consumers.
Opens a new tab to the source of the stat. Hubspot
54% of people want marketers to produce more video content.
Opens a new tab to the source of the stat. Hubspot
Takeaway: Video is too important to ignore in your dental marketing efforts! If you’re new to video, check out our Opens to a Roadside blog post about video. easy tips and resources to get started.
TikTok reports having 800 million monthly active users worldwide.
Opens a new tab to the source of the stat. AdAge
In early 2019, TikTok was the third-most downloaded app globally.
Opens a new tab to the source of the stat. Business of Apps
Takeaway: TikTok’s popularity is growing by the second, and its users spend almost 52 minutes each day on the app. There’s a ton of opportunity there! Is TikTok right for your practice? Maybe! Opens in a new tab to a blog post about TikTok. Check out what these brands are doing for inspiration.
Final takeaways
Social media is not static – it’s rapidly evolving and changing.
Therefore, it’s vital to regularly review and adapt your strategy. We hope these social media statistics help you do so!
Take your social media efforts a step further by Opens to a Roadside blog post about the best times to post on social. posting when your audience is online. And don’t forget to avoid these Opens to a Roadside blog post about common social media mistakes. 12 common mistakes!
Which of these stats was most eye-opening to you? Share your thoughts in the comments below!
Editor’s note: This post was originally published in 2013 and has been updated with current social media statistics.
Nice article. Just Tweeted it @bellevuedentist
Thanks Gil! We appreciate the share!