“The times, they are a’changin.” Google makes 500-700 changes to its algorithm each year and considers more than 200 factors when ranking a website. With the ever-evolving online marketing landscape, how can a dental practice confidently build a strategy for growth?
Researching and analyzing available dental marketing trends can help you start to identify what needs to be included in your own strategy – but who has time for that? You have a business to run, after all! That’s where we come in. We’ve compiled the most recent and relevant dental marketing trends in this infographic:
These dental marketing trends and stats tell a story: Clearly, you can’t “set it and forget it!” To succeed and grow, you must give potential patients relevant and timely answers to the questions they’re asking. We call this holistic marketing. Holistic marketing takes all the elements listed above, including reviews, local and organic search, social media, website, branding, and user experience into consideration and places emphasis on:
- Providing real answers to real patients’ questions
- Breaking down barriers and obstacles to accepting treatment
- Building up your brand across all platforms online
- Sharing conversational, useful, timely, and relevant content
- Generating audience engagement and involvement
The bottom line? Your marketing efforts should focus on truly helping your patients! You can do this by proving your unique value and showing how you provide the best solutions for patients’ needs.
Roadside has developed simple marketing solutions for dental practices all across the country – to learn more about what we offer, choose any of the links below: