As you plan your dental marketing strategy, it’s important to consider how today’s patients shop for healthcare. Evaluate your current approach using these enlightening dental marketing statistics:
Dental SEO statistics
Google says it favors mobile-friendly responsive websites: “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”
According to Moz’ 2015 Local Search Ranking Factors, on-page search engine optimization (the optimization on your website) and behavioral and mobile signals (what users do when they’re on your site) account for roughly 30% of overall ranking factors. Additionally, external factors – including directory listings, linking, reviews, and social signals – make up more than 45% of overall ranking factors.
What this means for you: A well-rounded SEO strategy includes these essentials:
- A responsive dental website with effective content.
- Accurate online directory listings.
- An ever-increasing quantity of online reviews on a variety of sites, such as Google, Yelp, Facebook, and Healthgrades.
- An active presence on social media sites, including Facebook, Twitter, Instagram, and others.
- Links to your website from a variety of other business websites, including directories, educational institutions, government agencies, dental associations, and local businesses in your community.
Dental website design statistics
62% of smartphone owners have used their phone in the past year to look up information about a health condition. source
Of patients who found physicians and private practices on their mobile devices, 44% scheduled an appointment. source
What this means for you: To reach patients on all devices, including mobile, tablet, and desktop, you must have a responsive dental website that delivers measurable results. Patients expect dental websites to feature a user-friendly experience, an attractive design, and confidence-building content, such as sincere testimonials and beautiful photos of real patients.
Online reviews statistics
62% of patients use online reviews as a first step to find a new doctor. source
26% of insured patients are willing to visit a doctor outside their insurance network if that doctor’s reviews are higher than those of an in-network doctor. source
What this means for you: Not only do reviews affect your search engine rankings, they impact how patients choose a dentist. To reach this discerning group of patients, a successful practice must have a review strategy in place that includes email, social media, and in-office efforts.
Social media statistics
More than 40% of consumers say that information found via social media affects the way they deal with their health. source
90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. source
41% of people said social media would affect their choice of a doctor. source
What this means for you: Social engagement builds loyalty in existing patients, increases new patient referrals, and positively impacts your ranking in search engines. Genuine and sincere interaction with your community online and offline is key to building trust and confidence.
Build your strategy with Roadside
Achieving each of these points requires partnership: YOU and your marketing company working together toward common goals. Chat with one of our experts at (360) 283-5001 and learn how Roadside can help you create your own winning dental marketing strategy!
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