Heather Givens: Our Ridiculously Awesome Local Directory Manager and hidden darts expert! What does playing darts and dental marketing have to do with each other? Well, I took an hour with Heather to interview her as one of our dental marketing experts, but before I got down to the nitty gritty of her expertise I made her play a game of darts to loosen her up, you know have a little fun with this. She proclaimed she was just “ok” at darts, but to my amazement every dart was almost a bulls-eye!! OK, I see a dart board competition at Roadside in our near future and Heather will be my secret weapon for sure!

I chose to highlight Heather in March not only because she is so good at what she does, but because with all the Google focus on Local and Linking she has been a stellar expert and support system to all of our Account Managers, making sure their clients are well taken care of, and besides, she is so stinking fun to boot!

So here is our 10 minute interview!

City of residence: Everett, Washington

Inhabitants at my residence: Ben, my husband: Maddy, my daughter: Tobias, our family dog – a toy poodle & shih tzu mix which makes him…  yes… a pooshit. (Heather informed me the the correct term is “Shih-Poo”, but the other name makes me laugh!)

Start date and current position with Roadside? Jan 1st 2007. Local & Directories Marketing Director.

What I like best about working for Roadside? I LOVE solving puzzles and I’m dang good at it!

If you could become a super hero which one would it be? Iron man. I honestly think I could become him, given the right circumstances. “Jarvis sometimes you need to run before you walk!” That’s how I feel about all the Google updates… I’m first to implement them to stay first in the race.

Quote you live by: “Never mistake fatigue and hunger for unhappiness. There’s not much that a snack and nap can’t fix.”

What are your top 3 pet peeves? 

  1. Laziness
  2. Lying
  3. Paper on carpet makes my teeth hurt to even think about it.

If you could choose to do anything for a day, what would it be? I would go hang-gliding from cliffs and land on a beautiful beach for a picnic and watch the sunset.

What makes you laugh the most? My husband! He is so funny and he gets all my jokes so it works out really well.

What motivates you to work hard? I like things to be done RIGHT!

If you could live anywhere, where would it be? I actually love to live here in the Northwest- but my second choice would be the southern part of Italy.

What would people be surprised to know about you? I’m kind of an open book! Oh, I know I am known for my OCD at work, but I struggle to keep my bedroom clean.

How have you coped with all the changes Google makes constantly dealing with Google Local & Directories? Continued education from the leaders in the industry and applying it to all the puzzle pieces I work on for each client to get them the best ranking and reputation possible.

What are the top 3 things we need to know about Local Directories to make us as brilliant as you?

  1. There is not a one size fits all, they are all different.
  2. Local & directories are a key part of marketing and need to be the same across all platforms and filled out COMPLETELY. Actually, about 90% of small business’ don’t do this correctly, so to get ahead make sure this is done the right way for you!
  3. Directories are changing all the time, so you need to regularly log in and maintain them.

The Naked Truth About One Incredible Local Directory’s Super Hero

Ok, so now we know that this Iron Woman is a force to be reckoned with and she is a sport for having a pooshit in her house all the time, along with an amazing and funny husband who has to share her messy room. I just want to thank Heather for all her OCD-ness at Roadside and making all our dentists look GOOD online the rest is up to you guys…..:)

Please share this blog if you have a friend or colleague that can use Heather’s super hero powers in the Local and Directory world!!