The Best Dental Websites of 2021
Building the best dental websites in the industry is our pride and joy. For more than 20 years, Roadside has been known for producing beautiful yet powerful websites for dentists that are anything but ordinary (no cookie-cutter websites here!)
Despite the unexpected challenges faced during 2020 and 2021, many practices chose to make the leap to building a new brand online, recognizing that now is the time to build the strongest website possible to conquer their competition.
Throughout the year, our team worked tirelessly to create stunning yet powerful websites that reflect our clients’ UVPs, address real patients’ questions, and break down barriers in patient-first language. Building the best dental websites is truly a collaborative effort between our designers, developers, content strategists, and SEO team.
What makes a website truly exceptional is the dentist and dental team featured within it.
We’re incredibly proud of our team’s hard work, but truly, what makes a website great is the dentist and dental team featured within it.
Our clients are our family and it’s been an honor to work together with outstanding dental practices and specialists throughout this last year!
Without further ado, discover our team’s top picks (in no particular order!) for the best dental websites of 2021 and learn why they made the list!
2021’s best dental websites revealed!
Jenn, Marketing Account Manager: “I love coming on to this site and seeing their well-done hero and only having to scroll down just a little bit to see the entire dental team. I’m also a big fan of the OUR ASSOCIATE DENTISTS band and the roll-over feature added to the doctor profiles. Something that stands out to me is the ABOUT US drop-down and how it’s jam-packed with great information about the doctors, team, and locations. This page offers convenience, it’s well laid out, responsive, and tells a good trusting story about the practice.”
Kelsey, SEO Director: “I had a tough time choosing just one site, as I really loved a few of the projects our team completed this year. But Empire won out for a number of reasons. I love the videography on this and the clean color choices. It screams fun, luxury, and class. I also love the artwork that this office has and how it’s been incorporated into the site design as well.”
Chantelle, Marketing Account Manager: “Before I start, I need to say, I don’t like pink but I LOVE it on this website! This is one of my favorite logos we did this year too… it’s crisp and modern and the icons on the website match perfectly. I also really love how the team photos on the website have a filter to match with the color palette of the website. A++!”
Hannah, Content Strategist: “I love the modern simplicity of this orthodontic website. It’s so easy for patients (or parents) to find all the information they need. And I really like how this website fully em-braces the client’s branding and colors. Even though they didn’t have a photoshoot, we were able to incorporate modern stock photography while keeping the website personable. It’s also a great example of subtly showcasing a sister practice.”
Mel, Content and Conversion Director: “This site is so clean and how the photos are designed makes me want to keep scrolling. Also, the copy on this site is amazing by drawing out the emotional elements a smile brings to everyone: laughing and exuding confidence. It’s very focused on the reader, which makes this office irresistible and shows they really care.”
Divina, Marketing Account Manager: “My favorite part about this website is its simplicity. I love that it’s the perfect example of modern, simple, and clean as great attributes for website design. You don’t need tons of photos, content, and assets as long as you nail the key elements of design: logo + professional photos + layout. Dr. Christie is a family man and the website represents who he is perfectly – it builds trust and it’s very straightforward. Overall, a perfect match!”
Alyssa, Marketing Account Manager: “This site has an extremely relaxing, calming feel when you arrive at it, which is EXACTLY what you want to feel when you arrive at a dental office. I love how the hero video has a warm inviting feel to it showcasing the office and the doctor. This is a HUGE trust builder right from the start. Not only is it warm and inviting but this showcases that the office is up to speed on technology showcased with the animation used throughout the site. If I lived in Lake Bluff, IL this would be the dentist I would choose without a second thought.”
Whitney, Marketing Director: “Dr. da Costa, a long-time client of Roadside, completely rebranded his practice in 2021, investing in an energetic new logo and a fresh and inviting new website. The website immediately draws me in with the calming color scheme and vibrant photography. If I were searching for a dentist in Beaverton, OR, I would feel confident and comfortable choosing Dr. da Costa and the team at Harmony Dental!”
Angela, Director of Client Services: “I like how clean and crisp the site is. It is easy to follow and does not have a lot of unnecessary fluff on it. I like the form that is is easy to find to request an appointment. Dr. Pile looks like he has a great fun personality and it shows through the photography. I would go to this office!”
Arron, Website Development Director: “I like how clean this website is and how the simple design has touches of elegance with the image style and fonts. The client didn’t have a ton of assets but the designers and content writers brought together their vision and exceeded their expectations. It really showcases the office’s personality and creates a warm and welcoming feel.”
Lori, Website Project Manager: “I loved this entire project from start to finish. We were able to blend 7 locations into one user-friendly modern site. The navigation is easy for the reader to understand, as well as access all of the forms, payments, and locations they offer. This client took all the tips and instructions we provided and turned out incredible photography and videography to add that personal touch. You instantly know who their target audience is, what the top services are, and can feel the warmth of the doctors and staff. This site ticks every box for the user and presents an incredible overall patient experience.”
Curtis, Developer: “I love this site for how clear the branding is, from the video in the hero to the choice of font for the headings. It is clear that it is a children’s dentistry practice. The hint of bright colors makes it fun and exciting without being ‘in your face.’ Nice job guys!”
YOU could have one of the best dental websites of 2022!
Many dental providers have recognized that NOW is the best time to build the strongest brand possible online.
Visit our dental website design portfolio to view more examples and to get inspired for your own new website!
If you’re considering a new dental website or rebranding, … This text opens a new tab to book a free website audit…book a free, no-obligation website audit and competitor analysis with Angela to learn how we can help your practice grow and thrive in 2022.
What’s your pick for the best dental website of the year? We’d love to hear – comment below and share a link!
Click here to view our team’s picks for the best dental websites from previous years.
2020’s best dental websites revealed!
Mel, Content and Conversion Director: “As soon as I landed on … This text opens a new tab to Canyon View Dental’s website…Canyon View Dental‘s website, I went ‘WOW!’ The team photo, the vibrant shades of green, and the tagline ‘Changing Your View of Dentistry’ made me smile. I immediately thought of girl power because of the gorgeous photo of the rockstar almost-all-female team.
“I love the copy about judgment-free dentistry; the photos are amazing. I also enjoy the tagline used on the homepage in reference to their conveniences: ‘Where simplicity is the ultimate sophistication.’ The entire site made me want to call them right away.”
Charlie, Creative Director: “Dr. Fredal approached us to help create a new logo and website for his startup orthodontic practice. His father worked with Roadside a few years ago on his dental practice’s logo and website and had a good experience, and so Dr. Thomas Fredal Jr. gave us a call when it was time to create branding for his own new practice (keeping it in the family!).
“Dr. Fredal wanted a logo that was modern, contemporary, and simple. The finished logo is fun and friendly, while also professional – appealing to all ages! Our team incorporated this friendly vibe throughout … This text opens a new tab to Fredal Orthodontics’ website…Dr. Fredal’s new website, which is clean, organized, and straightforward – kicking off a new brand that he can build onto as his new practice grows.”
Whitney, Marketing Director: “One of the reasons I love … This text opens a new tab to New Paradigm Dentistry’s website…New Paradigm’s new website so much is that it’s incredibly patient-focused. Dr. Burden, who has been with Roadside since 2014, has built a practice centered around freedom from dental fear, and his site communicates this with clear, benefits-focused content throughout. His newly redesigned website also includes a variety of friendly photos and videos featuring Dr. Burden, the team, and the office’s technology, which go a long way in putting patients’ fears to rest.”
Angela, Director of Client Services: “I love the homepage video and how instantly inviting this practice looks. As a mom, I would trust them with my kiddos immediately! The entire team is so ‘real’ and their personalities really come through on the … This text opens a new tab to Dentistry Just For Kids’ website…website and in their social media feed.”
Arron, Development Director: “I really like the layout and style of … This text opens a new tab to Dillingham Hanson’s website…Dillingham Hanson’s new website. It is welcoming, classy, elegant, and modern – everything you’d want from a dentist. Dr. Dillingham had a clear vision and our designers really brought it to light. His brand feels unique, his differences stand out, and you can really see the benefits his practice brings to patients. The new various modules add a quality feel and easy user experience too.”
Hannah, Marketing Copywriter: “I internally smile every time I visit this … This text opens a new tab to Law Orthodontics’ website…website. Why? It’s got a happy, positive personality. The colors, fonts, content, and real photography bring to life everything you can expect inside the office.
“I think this website did a really good job with building trust, which is especially important as many of Dr. Maggie’s patients are children and their parents will be the decision-makers. The site hits key points, like her board-certification as an orthodontist, conveniences (online booking), describing each service, and the level of personalized care a patient will receive. It’s also super easy to navigate – 100% parent-approved, no doubt!
“Bonus: She’s also super active on Instagram, and everything ties her brand together so nicely. I highly recommend giving her a follow!”
Chantelle, Marketing Account Manager: “… This text opens a new tab to Serene Oaks Dental’s website…This site went from classy (yet dated) to sleek and sexy in no time. If I had to sum up the redesign in one word, it would be ‘fierce’!”
Kelsey, SEO Director: “I love … This text opens a new tab to LeCuyer and Amato’s website…LeCuyer & Amato’s website because it uses modern colors, clean lines, and it loads fast. While it isn’t overly flashy, it exudes luxury and high-end dentistry, yet at the same time, seamlessly appeals to families as well. The user experience is definitely a strong point; I especially love the clear calls-to-action in the main navigation.”
Bridget, Marketing Account Manager: “The moment you pull up this … This text opens a new tab to Silc Periodontics’ website…website you see the office’s personality! You immediately see what makes them authentic – their team! Photography can make or break a website and this is the perfect example of how it can be used to enhance the overall design. The muted colors are easy on the eyes and make it flow nicely as you navigate around.”
Alex, SEO Specialist: “I love this site’s use of quality team photos. The way the … This text opens a new tab to Oak Grove Dentistry’s website…website is designed and displayed helps potential patients immediately connect and build trust with the dental team.
“I also really love the color scheme; the light and dark green give a feeling of warmth and comfort. Perhaps that’s because I love the outdoors so much. I am also a big fan of the hover element on the dentist’s photos on the homepage.”
Lori, Website Project Manager: “I love this site because Marshall, as he prefers to be called, really let us lead with the inspiration and vision for his new … This text opens a new tab to Marshall Lavin, DDS’ website…website, while providing amazing content to highlight. They did an incredible photo shoot that perfectly aligned with their logo and branding and this pulled everything together.
“This is a smaller practice but big on family, warmth, and hospitality. It has an elevated professional feel but you can see the heart of the office in the hero images of Marshall. His genuineness and experience really come through in this easy-to-navigate site.”
Grant, Account Manager: “I love the photos and opening video in the hero area of the homepage, as well as the logo and bright colors. They did a great job targeting their demographic and standing out from the competition. You can see the thought and time that went into their … This text opens a new tab to Stuart Pediatric Dentistry’s website…website. Even their team looks fun (why can’t dentists for grown-ups be so fun!?!?)!
“Also, did you take their Google tour? Check out the fun murals and bright chairs! Their site reflects the personality of their office, and that is not always easy to do. Pretty sweet!”
2018’s best dental websites revealed!
Kelsey, SEO Director | Night and Day Dental
“I chose this site as my favorite because of a few factors. One, I love the look and feel of the site and how the flow compliments the brand. I also love the fact that since launching, their organic traffic grew from just over 2K unique visits a month to over 4K and they now have a monthly organic traffic value of $21K. What this means is that if they were to pay for the traffic they are already receiving via search/referral it would cost them over $20K a month.”
Shannon, Co-Founder & Chief Cheerleader | Straight Wire Consulting
“Love, love, love the fresh unique design. It’s very different than their competition. This site is fresh, fun, and real (just like Straight Wire’s dynamic consulting duo!). The design and movement keep your attention through the whole site!”
Whitney, Marketing Director | Skyblue Orthodontics
“I LOVE this site for several reasons. First and foremost, their lively personal photos really show off the friendly personalities of the doctor and team. They clearly love what they do and it shows! Second, the content throughout the site is written in a way that immediately addresses and breaks down barriers – and it’s FUN! #GetYourSmileOn”
Mel, Content and Conversion Director | Green Hills Pediatric Dentistry
“I picked this website as the best dental website because of the fun bright colors, the marketing message, and all of the conveniences she offers to her clientele. Parents can book their child’s appointment online right away and fill out the patient forms online. This is very convenient for parents and an excellent way to increase conversions!
“Parents can easily message the office if they have any questions – all of this can be done right on the homepage. From another conversion perspective, the marketing message is unique (patients are VIP, we take dentistry seriously but not ourselves, big believer on tooth-colored dentistry, etc.) and the doctor is fun and is active on social media. This is a good example of an office who couldn’t do a photoshoot but we were able to show off that unique personality and marketing message with the feed and graphics.”
Charlie, Creative Director | Hamilton County Pediatric Dentistry
“From a branding standpoint, Hamilton County Pediatric Dentistry is spot on. Their website immediately builds trust with amazing photography, and a tight, curated brand. While some team photos are goofy and relatable, there are also plenty of office images interspersed, working to give patients (and parents!) a great idea of the space, and what to expect when visiting.
“There is enough information to scroll through the homepage and really get a sense of the practice at a glance, but if you’re wanting more, there are several actions that invite you into the site where you can dig into more specific details.
“Overall, the colors flow seamlessly – giving the site structure – but even more importantly, the array of color add a pop of fun, which is key when catering to kids!”
Dominique, Lead Development Designer | Aesthetic Dental Center
“I chose this site because it’s very bright and open with fun pics of the team that show off their personality while contrasting with the darker color tones and professional feel of the practice. It doesn’t feel like a chore to read because the content is all broken up nicely.”
Arron, Development and Content Strategist | Atlanta Place Dentistry
“Atlanta Place Dentistry provided us with a clear warm and welcoming vision and lots of great info to write unique and interesting content. They knew the type of site they wanted and the voice they were looking for too. They gave us some great photos and creative freedom so we could take the site to the next level. I especially like the design and little animations/movements we put into place!”