The 12 Best Dental Websites of 2020
Building the best dental websites in the industry is our pride and joy. For more than 20 years, Roadside has been known for producing beautiful yet powerful websites for dentists that are anything but ordinary (no cookie-cutter websites here!)
It’s safe to say 2020 has been one for the books, to say the least. Our clients are our family, and our family of dental practices has had to navigate mandatory closures, the endless search for PPE, changing insurance guidelines, and much, much more.
Despite these unexpected challenges, many practices also chose 2020 to make the leap to building a new brand online, recognizing that now is the time to build the strongest website possible to withstand whatever 2021 throws at us.
Throughout the year, our team worked tirelessly to create stunning yet powerful websites that reflect our clients’ UVPs, address real patients’ questions, and break down barriers in patient-first language. Building the best dental websites is truly a collaborative effort between our designers, developers, content strategists, and SEO team.
What makes a website truly great is the dentist and dental team featured within it.
We’re incredibly proud of our team’s hard work, but often, what makes a website truly great is the dentist and dental team featured within it. As mentioned above, our clients are our family and it’s been an honor to work together with outstanding dental practices and specialists throughout this last year! Below, check out our team’s top 12 picks (in no particular order!) for the best dental websites of 2020 and learn why they made the list.
Mel, Content and Conversion Director: “As soon as I landed on … This text opens a new tab to Canyon View Dental’s website…Canyon View Dental‘s website, I went ‘WOW!’ The team photo, the vibrant shades of green, and the tagline ‘Changing Your View of Dentistry’ made me smile. I immediately thought of girl power because of the gorgeous photo of the rockstar almost-all-female team.
“I love the copy about judgment-free dentistry; the photos are amazing. I also enjoy the tagline used on the homepage in reference to their conveniences: ‘Where simplicity is the ultimate sophistication.’ The entire site made me want to call them right away.”
Charlie, Creative Director: “Dr. Fredal approached us to help create a new logo and website for his startup orthodontic practice. His father worked with Roadside a few years ago on his dental practice’s logo and website and had a good experience, and so Dr. Thomas Fredal Jr. gave us a call when it was time to create branding for his own new practice (keeping it in the family!).
“Dr. Fredal wanted a logo that was modern, contemporary, and simple. The finished logo is fun and friendly, while also professional – appealing to all ages! Our team incorporated this friendly vibe throughout … This text opens a new tab to Fredal Orthodontics’ website…Dr. Fredal’s new website, which is clean, organized, and straightforward – kicking off a new brand that he can build onto as his new practice grows.”
Whitney, Marketing Director: “One of the reasons I love … This text opens a new tab to New Paradigm Dentistry’s website…New Paradigm’s new website so much is that it’s incredibly patient-focused. Dr. Burden, who has been with Roadside since 2014, has built a practice centered around freedom from dental fear, and his site communicates this with clear, benefits-focused content throughout. His newly redesigned website also includes a variety of friendly photos and videos featuring Dr. Burden, the team, and the office’s technology, which go a long way in putting patients’ fears to rest.”
Angela, Director of Client Services: “I love the homepage video and how instantly inviting this practice looks. As a mom, I would trust them with my kiddos immediately! The entire team is so ‘real’ and their personalities really come through on the … This text opens a new tab to Dentistry Just For Kids’ website…website and in their social media feed.”
Arron, Development Director: “I really like the layout and style of … This text opens a new tab to Dillingham Hanson’s website…Dillingham Hanson’s new website. It is welcoming, classy, elegant, and modern – everything you’d want from a dentist. Dr. Dillingham had a clear vision and our designers really brought it to light. His brand feels unique, his differences stand out, and you can really see the benefits his practice brings to patients. The new various modules add a quality feel and easy user experience too.”
Hannah, Marketing Copywriter: “I internally smile every time I visit this … This text opens a new tab to Law Orthodontics’ website…website. Why? It’s got a happy, positive personality. The colors, fonts, content, and real photography bring to life everything you can expect inside the office.
“I think this website did a really good job with building trust, which is especially important as many of Dr. Maggie’s patients are children and their parents will be the decision-makers. The site hits key points, like her board-certification as an orthodontist, conveniences (online booking), describing each service, and the level of personalized care a patient will receive. It’s also super easy to navigate – 100% parent-approved, no doubt!
“Bonus: She’s also super active on Instagram, and everything ties her brand together so nicely. I highly recommend giving her a follow!”
Chantelle, Marketing Account Manager: “… This text opens a new tab to Serene Oaks Dental’s website…This site went from classy (yet dated) to sleek and sexy in no time. If I had to sum up the redesign in one word, it would be ‘fierce’!”
Kelsey, SEO Director: “I love … This text opens a new tab to LeCuyer and Amato’s website…LeCuyer & Amato’s website because it uses modern colors, clean lines, and it loads fast. While it isn’t overly flashy, it exudes luxury and high-end dentistry, yet at the same time, seamlessly appeals to families as well. The user experience is definitely a strong point; I especially love the clear calls-to-action in the main navigation.”
Bridget, Marketing Account Manager: “The moment you pull up this … This text opens a new tab to Silc Periodontics’ website…website you see the office’s personality! You immediately see what makes them authentic – their team! Photography can make or break a website and this is the perfect example of how it can be used to enhance the overall design. The muted colors are easy on the eyes and make it flow nicely as you navigate around.”
Alex, SEO Specialist: “I love this site’s use of quality team photos. The way the … This text opens a new tab to Oak Grove Dentistry’s website…website is designed and displayed helps potential patients immediately connect and build trust with the dental team.
“I also really love the color scheme; the light and dark green give a feeling of warmth and comfort. Perhaps that’s because I love the outdoors so much. I am also a big fan of the hover element on the dentist’s photos on the homepage.”
Lori, Website Project Manager: “I love this site because Marshall, as he prefers to be called, really let us lead with the inspiration and vision for his new … This text opens a new tab to Marshall Lavin, DDS’ website…website, while providing amazing content to highlight. They did an incredible photo shoot that perfectly aligned with their logo and branding and this pulled everything together.
“This is a smaller practice but big on family, warmth, and hospitality. It has an elevated professional feel but you can see the heart of the office in the hero images of Marshall. His genuineness and experience really come through in this easy-to-navigate site.”
Grant, Account Manager: “I love the photos and opening video in the hero area of the homepage, as well as the logo and bright colors. They did a great job targeting their demographic and standing out from the competition. You can see the thought and time that went into their … This text opens a new tab to Stuart Pediatric Dentistry’s website…website. Even their team looks fun (why can’t dentists for grown-ups be so fun!?!?)!
“Also, did you take their Google tour? Check out the fun murals and bright chairs! Their site reflects the personality of their office, and that is not always easy to do. Pretty sweet!”
YOU could have one of the best dental websites of 2021!
Despite the challenges felt by many businesses and individuals in 2020, there have also been many new lessons learned. In fact, the saying “hindsight is 2020” has taken on a whole new meaning!
Many dental providers have recognized that NOW is the best time to build the strongest brand possible online.
If you’re considering a new dental website or rebranding, … This text opens a new tab to book a free website audit…book a free, no-obligation website audit with Angela to learn how we can help your practice grow and thrive in 2021.
What’s your pick for the best dental website of the year? We’d love to hear – comment below and share a link!
Click here to view our team’s picks for the best dental websites from previous years.
2018’s best dental websites revealed!
Kelsey, SEO Director | Night and Day Dental
“I chose this site as my favorite because of a few factors. One, I love the look and feel of the site and how the flow compliments the brand. I also love the fact that since launching, their organic traffic grew from just over 2K unique visits a month to over 4K and they now have a monthly organic traffic value of $21K. What this means is that if they were to pay for the traffic they are already receiving via search/referral it would cost them over $20K a month.”
Shannon, Co-Founder & Chief Cheerleader | Straight Wire Consulting
“Love, love, love the fresh unique design. It’s very different than their competition. This site is fresh, fun, and real (just like Straight Wire’s dynamic consulting duo!). The design and movement keep your attention through the whole site!”
Whitney, Marketing Director | Skyblue Orthodontics
“I LOVE this site for several reasons. First and foremost, their lively personal photos really show off the friendly personalities of the doctor and team. They clearly love what they do and it shows! Second, the content throughout the site is written in a way that immediately addresses and breaks down barriers – and it’s FUN! #GetYourSmileOn”
Mel, Content and Conversion Director | Green Hills Pediatric Dentistry
“I picked this website as the best dental website because of the fun bright colors, the marketing message, and all of the conveniences she offers to her clientele. Parents can book their child’s appointment online right away and fill out the patient forms online. This is very convenient for parents and an excellent way to increase conversions!
“Parents can easily message the office if they have any questions – all of this can be done right on the homepage. From another conversion perspective, the marketing message is unique (patients are VIP, we take dentistry seriously but not ourselves, big believer on tooth-colored dentistry, etc.) and the doctor is fun and is active on social media. This is a good example of an office who couldn’t do a photoshoot but we were able to show off that unique personality and marketing message with the feed and graphics.”
Charlie, Creative Director | Hamilton County Pediatric Dentistry
“From a branding standpoint, Hamilton County Pediatric Dentistry is spot on. Their website immediately builds trust with amazing photography, and a tight, curated brand. While some team photos are goofy and relatable, there are also plenty of office images interspersed, working to give patients (and parents!) a great idea of the space, and what to expect when visiting.
“There is enough information to scroll through the homepage and really get a sense of the practice at a glance, but if you’re wanting more, there are several actions that invite you into the site where you can dig into more specific details.
“Overall, the colors flow seamlessly – giving the site structure – but even more importantly, the array of color add a pop of fun, which is key when catering to kids!”
Dominique, Lead Development Designer | Aesthetic Dental Center
“I chose this site because it’s very bright and open with fun pics of the team that show off their personality while contrasting with the darker color tones and professional feel of the practice. It doesn’t feel like a chore to read because the content is all broken up nicely.”
Arron, Development and Content Strategist | Atlanta Place Dentistry
“Atlanta Place Dentistry provided us with a clear warm and welcoming vision and lots of great info to write unique and interesting content. They knew the type of site they wanted and the voice they were looking for too. They gave us some great photos and creative freedom so we could take the site to the next level. I especially like the design and little animations/movements we put into place!”