Dental Websites |9 min read

The BEST Dental Website Design Tips to Skyrocket Growth

I’m about to expose the top secrets to designing a website that not only attracts high-quality patients but actually helps your practice grow.

We have launched hundreds of dental websites for practices of all sizes, and we’re now going to show you the roadmap to transform your website into your practice’s true front door.

Did you know that 94 percent of people can reject a website or brand…Click to open link in new tab… because of its design?

That’s a crazy stat, but it also shows the importance of how your website looks and the perception it gives. We want to create a website that’s like a front door to our practice, so it needs to feel authentic and welcoming.

If it’s full of stock images, duplicate content, or perhaps has a very templated design, people will not be interested.

They’re going to click that back button.

What we’re going to do today is we’re going to look at five dental website design features that are super important in 2024 and beyond.

It will help you create that front door welcoming effect so that more people take action and come into the practice.

1. User-friendly experience

Now, that might seem an obvious thing to say, but on many websites, when you land on them, you’re not sure where to go, and it might feel a bit confusing.

So the user experience all starts with the navigation bar at the top, having a clear progression of pages.

A clear call to action, such as “schedule your appointment,” will help people understand where to go and take the action you want them to take: contact the practice.

When it comes to organizing the information, we don’t want to bombard people either.

We want to have a clear buyer’s journey on the homepage that clicks through to the inner pages and has clear call to actions throughout.

So once you provide a benefit, for example, you have a nice button that explains how to contact the buyer.

When it comes to organizing your services, you want to categorize them.

For example, if you offer cosmetic dentistry, you might want to have a page under that about teeth whitening.

This provides a logical progression for people to find what they need on the website.

So, user experience is so important.

75% of people who get confused will click away from the website.

This ensures that the user experience is simple, friendly, and truly represents your practice.

2. Clear headings and fonts

Use simple headings and clear fonts so people can read what’s on the website.

Having big, bold headings allows people to navigate the buyer’s journey and understand what each section of the website is all about.

If they’re short and snappy, they’ll not only grab attention, but they’ll also encourage people to read more or maybe click through to another page.

When you create these big, bold headings, you want to make sure that you use fonts that are easy to read but truly represent who you are.

For example…

  • A cursive font tends to have a more classy feel.
  • A clear bold font might be a bit more modern or minimalistic.

So you want to have that balance of nice design feel but also readability.

So, when you choose that font, consider how easy it is for the user to read and make sure you’re using text that explains what that section is all about.

So we have a clear navigation. We have nice big bold headings. What’s next?

3. Keep it simple

Did you know that up to 88 percent of people will not return to a website after a bad experience?

And most of the time that is because it’s they get confused.

So, as we mentioned in secret number one, we want to make sure that it’s very clear where you want people to go and where they can find things.

The best way to do that is to use images and organize your text into small chunks or blocks rather than long transcripts.

People like to scan.

They like to see things visually rather than spend hours trying to find what they need in a block of text.

So it comes through really, really clearly that your practice cares about people finding what they need when you have those nice big images that blen to the content that is nicely divided into simple, small paragraphs.

4. Use videos

Website secret number four is something you hear us say a lot here at Roadside Dental Marketing, if you’re one of our YouTube subscribers…Click to open link in new tab….

You need to use videos.

Videos can allow you to connect with your audience and tell them a lot of things without paragraphs of text.

You’re actually able to talk to them and have that interaction through your videos now.

It’s very important with videos that you have them introduced, so you need to have nice clear headings, as we talked about, and some supporting text so people can get the context of what the video is all about.

And don’t forget that call to action as well. When it comes to videos, you do want to keep them as professional as possible.

So if you can afford a videographer, that’s amazing.

You can also just use your smartphone and just use things like:

  • What to expect
  • Introducing the doctors
  • Doing a tour of the practice
  • Explaining a service

By doing that, you are giving people an insight into the practice, but you know we were talking about that front door experience?

Well, you’re also creating more of a behind-the-scenes feel so they can get to know you.

We have seen strides forward with the websites we’ve created with videos.

One of our clients within a week called us and said that the phone was off the hook after we had launched the new website with a content creation that included videos.

So, it’s time to get in front of the camera and let’s make sure we put the videos on the website.

5. Consistency is key

When it comes to the web’s design, you need to make sure that it’s not all over the place.

There aren’t five or six different fonts, and there aren’t tons of different colors that don’t complement each other.

Each page is not completely different, so people don’t know if they’re in the right place, which causes that horrible word again: confusion.

And that will stop people from staying on your website because they’ll think they’ve navigated somewhere else.

So they hit the back button, and that complicates their user experience.

What you want to do is make sure that the homepage truly represents your brand and that any pages built from then on—let’s just talk about the cosmetic page, for example—mirror that design.

So you’re using consistency when it comes to your colors, fonts, and even how the buttons look.

Because then people know that they’re in the right place, they’ll continue to click around the website.

Obviously, we want people to take action, so those call to actions should all be very similar or use the same wording.

The reason for that is proven by what we call the Amazon effect.

When you go onto the Amazon website, which I’m sure we all do, you know exactly how to buy it now.

It’s the same button, the same colors, the same wording, and it’s very, very simple to do so.

So, when it comes to your website, you want to ensure a consistent look and feel and a consistent call to action.

You have a clear roadmap for designing a dental website.

We need to ensure a good user experience, with clear navigation and an easy way for them to take action.

We want to use big fonts that are easy to read and clear headlines that introduce each section of the website.

Most of all, we want to keep everything nice and simple.

There should be no clutter or big chunks of text, just a really clear buyer’s journey so people can find the key information and get to know your practice.

We also want to get in front of the camera and record videos so people can get to know you quicker.

Finally, we need to have consistency in the design, the look and feel, and the calls to action so you can increase those conversions.

So, it is very simple to create these web designs, and we’d love to hear your comments in the comment section below.

But also if you’d like to learn more, you can get a free website audit from Roadside Dental Marketing.

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