Melissa (AKA Mel-icious) is the Content and Conversion Director at Roadside Dental Marketing. Mel may be a woman standing at 5'3 tall, but she’s fiercely passionate about getting her dental clients new patients through powerful, epic content.Content is an important role in marketing to communicate with your audience. Growing from a copywriter to the Content Director, Mel understands every word must count to inspire, build trust, and connect with your audience. In other words… she’ll turn you into a rockstar (well… not literally but you know what we mean)!By day, her nerdy side takes over with writing content, analyzing metrics, and leading her kickass content team. By night, she free writes, reads antihero novels, snowboards, and spoils her newborn son, Maverick.