Dental Marketing Tips & Ideas |10 min read

How to Repurpose 1 Dental Marketing Video into 57 Touchpoints (Omnichannel Strategy)

Last updated November 18, 2024

Let’s face it—creating fresh content is exhausting, especially when you’re already running a busy dental practice.

But here’s the great news…

What if one dental video could turn into multiple pieces of content that keep patients engaged and give your practice a constant online presence—without needing to spend 10+ hours every month filming?

Well, I’ll show you how we help top dentists reach more patients and save time by turning one video into 57 touchpoints — and I’ll even share how this very strategy helped one of our clients see a 10x ROI.

Let’s dive in and make content creation easier than ever!

Truth bomb: Dental videos are no longer optional

Now, I know what you’re thinking: you’re busy running a practice, managing patients, and handling day-to-day demands.

You don’t have time to be a full-time content creator too.

But here’s the thing—video and consistent content aren’t optional anymore; they’re essential.

With rising ad costsThis link opens a new tab to the Search Engine Land website, relying only on paid ads just isn’t enough anymore, and organic content—especially video—has become a must.

Patients crave connection and want to see the person behind the practice.

Even Google is backing this up with what they call the 7-11-4 ruleThis link opens a new tab to Medium.

According to Google, people need to interact with 7 hours of content across 11 touchpoints on at least 4 different channels before they feel they know and trust a brand.

Just having a website or a Google listing isn’t enough.

To build essential trust, you need to meet your audience on multiple platforms and engage with them consistently. This is called omnichannel marketing.

Omnichannel marketing is the future

Studies show that brands using omnichannel marketing see a 250% higher purchase frequency than those sticking to a single channelThis link opens a new tab to LinkedIn.

This is because you constantly show up at different stages of the patient journey, nurturing people to know and trust you before they even enter your dental practice.

Think of it this way…

Patients who see you consistently on different platforms—whether it’s watching a video on Instagram, reading a blog post on your website, or seeing a Google review—are brought closer to trusting you.

And ultimately, they’re more likely to choose you over another dentist.

And I can guarantee that most of your competition isn’t doing this. They’re still stuck on putting all their eggs in one basket… or channel per se.

But that won’t last forever; soon, they’ll catch on.

So now’s the time to embrace omnichannel marketing NOW, so you become the familiar, trusted face in your community.

And here’s the exciting part…

Instead of constantly creating new content, you can maximize your reach just through 1 video.

You can easily be everywhere with just one video.

This process, called content repurposing, is what we use with our clients.

It lets us create multiple pieces of content, building 57 touchpoints, all from one single video.

Not only does this save our clients valuable time, but it keeps them omnipresent, showing up consistently across platforms.

How to create 57 touchpoints with 1 dental video

Let’s break down how we turn one video into 57 strategic touchpoints that keep your practice top of mind.

Stage 1: Creating your seed dental content.

Start with a single video on a relevant topic that addresses a common question or need your patients have.

This could be the cost that goes into dental implants, the truth behind dental insurance, etc.

Touchpoint 1: Post it on YouTube

Touchpoint 2: Turn the Transcript into a Blog Post

Transform your video’s transcript into a blog post. Then, embed the video within the blog.

This boosts SEO and gives patients both a visual and text-based resource.

Touchpoint 3: Email Your Patient Database

Share the video in an email to your patient list. This keeps your practice top of mind and can spark engagement and additional views.

Touchpoint 4: Turn the Video into a LinkedIn Article

Repurpose the video content into a LinkedIn article. Take the video script, embed the video, and share it within your Linkedin community.

These first 4 touchpoints were setting up your seed content’s foundation.

It’s time to go into…

Stage 2: Repurposing Your Seed Content.

Touchpoints 5-12: Share the video on all social media channels with a catchy title graphic to grab attention.

Then post it Instagram, Facebook, LinkedIn, YouTube Community, Twitter, Pinterest, Threads, and Google Business Profile.

Touchpoints 13-17: Create a carousel post.

Break down the video’s main points into a carousel format. This is great for Instagram, LinkedIn, Facebook, Pinterest, and Threads, giving your audience an easy-to-digest snapshot of your message.

Touchpoints 18-25: Labeled Posts.

Pull out a few impactful points from your video and turn them into quick, bold text graphics. This style works well for platforms like Instagram, Facebook, LinkedIn, YouTube Community, Twitter, Pinterest, Threads, and Google Business Profile.

Touchpoints 26-33: List Post.

Create a list-style post, such as “5 Reasons Dental Insurance Ain’t What It’s Cracked Up to Be” to make your content quick and shareable on all social channels.

Touchpoints 34-41: Quote Post.

Find a memorable line or take away from the video, turn it into a quote graphic, and share it across platforms. A well-placed quote grabs attention and reinforces your message visually.

Touchpoints 42-49: Stat Post.

If your video included an interesting stat, highlight it in a post. Stats are powerful and work well on visual platforms like Instagram, Facebook, LinkedIn, YouTube Community, Twitter, Pinterest, Threads, and Google Business Profile.

Touchpoints 50-52: Short-Form Video Clips.

Make a few 60-second video clips from your main video for Instagram, Facebook, TikTok, and YouTube Shorts. These snippets deliver value quickly and expand your reach.

Touchpoints 53-57: Trending Audio Video.

Lastly, take key points from your video and pair them with trending audio on platforms like Instagram Reels, Facebook Reels, TikTok, and YouTube Shorts to catch attention in a fresh, dynamic way.”

And that’s 57 touchpoints. Mic drop!

Dental video marketing tips

Now that you know how powerful repurposing can be, here are a few tips to make it even easier and more effective:

When it comes to equipment, you don’t need a professional setup. Your smartphone, a ring light, and a decent microphone are all you need to create quality video content. Patients don’t expect perfection—they want authenticity.

Here are links to the video equipment we recommend to our clients:

When it comes to creating graphics and video editing, you can always hire freelancers. But tools like Canva and Descript can help you get the job done as well.

Finally, the magic happens when you’re consistent. Posting regularly builds familiarity and trust, so aim to schedule content weekly and watch your engagement grow.

Remember, the goal here isn’t perfection—it’s visibility. Each post, blog, or video is a touchpoint that reinforces your expertise and builds your brand as the go-to dentist.

Now talk is cheap. Let me show how this actually worked for one of our clients.

Case study with omnichannel marketing

Meet Dr. Brad Hylan from Hylan Dental Care. He understood the power of video marketing, so we implemented our complete 57-touchpoint Content Playbook for him, along with paid ads, SEO, a brand-new website, and high-quality professional photos and videos.

We started with one core video where Dr. Hylan talked about 3 vital questions you should ask your dentist.

We then repurposed that single video across the 57 touchpoints I just talked about earlier.

It was everywhere: his blog, his Google Business Profile, all social media channels, emails, and more.

And…

He’s seeing a 3300% increase in Facebook reach. This video we madeThis link opens a new tab to YouTube got 2,781 views from the time this video was recorded.

He’s dominating the #1 spot for dentist near me.

And it’s translating into new patients. In fact, they go into his offices and say, “I see you everywhere.”

As a result, he’s seeing a 10x ROI. His practices are breaking records in treatment acceptance.

It’s time to get serious about omnichannel marketing

Getting in front of the camera isn’t just an option anymore—it’s essential. It’s only a matter of time before your competition catches on, and you’ll be competing for your patients’ attention.

So, get ahead of the game and dominate your local market now.

Now if you want to take content creator fully off your plate, then talk to usThis link leads to Contact page.

This is exactly what we do for practices like yours, and we’d love to help you become the go-to dental expert in your area.

From strategy to execution, we handle every step—creating, repurposing, and posting your content across 57 touchpoints so you’re constantly connecting with your ideal patients without lifting a finger.

Fill out the form below to get a free strategy session, and let’s map out a plan to make you omnipresent in your local market.